Top 5 Marketing Tips for Your SEO in 2019
With the effect of Google March 2019 algorithm, the way Google interacting with your website till now has changed. A lot! Unlike last year’s update which solely focused the medical field, this year’s update has left none. Almost all niches are covered with significant fluctuations in their rankings and traffic. You might have also seen a significant rank drop or rank fluctuations of your keywords in the Search Engine Page Results(SERP). But, don’t panic.
In order to give your business a competitive edge, you must draw your digital marketing strategy so keenly. All you need is a tactic mind and strategic proposition. Following tips might help you in coming up the same.
Ready? Let’s dig in.
#1 E.A.T Rating: Google’s Broad Core algorithm 2019 has rewarded the websites who are friends with Google’s E.A.T standards.
Remember the times when we are told, “What you EAT is what you BECOME!” Right! We need to eat to live and so does your website content. To live or to sustain. A different sort of eat but the concept is the same. E.A.T stands for Expertise, Authoritativeness, and Trustworthiness. You may ask, how do these terms determine your website quality or anything.
> Expertise states that you gotta be expert in your niche. In other words, you must have the skill set that is accurate and useful for your users.
> Authoritativeness states you must have the authority for particular content.
> Trustworthiness states the website visitor or your end-customers can trust you. For instance, if you are running an e-commerce store, you do ask your customers for the credit or debit card information. But if they figure out that your website does not have SSL certification, they run away.
Google does not care how you have designed your website to make you appear in the snippet, it cares for what you have put into it. EAT works on both site-level and page-level, so, ensure every ounce of your website meet up with the Google guidelines & requirements. You have to be creative, correct, and captivating to have high EAT score which ultimately reflects your ranking.
#2 Shape your Best Content into Visual Format
We are in 2019! Each one of us prefers a 2 minutes video stuffed with graphics and animation rather than reading a 15 minutes text stuffed with metaphors and idioms. The internet is almost 80% visual, which implies people are looking for visual content to engage with. You can try transforming your blogs and articles into a visually engaging infographic or video. My highest viewed post till now is with the one with infographics. No kidding! Tried and tested.
#3 Maximize Backlinks that Matters
Search Engine Optimization (SEO) and Backlinks are more like french friends and sauce. You cannot have one without the other. The Digital Marketing Strategy for SEO must include in backlinks is because that’s how Google spiders or crawlers find you. It is more like how we use maps to find our destination in a new city, Google spiders use backlinks as their resource to find, crawl, and index your pages. Since backlinks are the search engine navigation tool in the internet world, having a bunch of them in your basket does not do any harm rather boost the rankings and results.
That does mean you can build a hell number of backlinks and relax! It is not about the Quantity, it is all about the Quality. Yes, Google does not care how many links you have rather it cares for what type of links you have.
You must get backlinks from the sites that have a
> A High-domain authority
> Spam Score
> Relevant to your business
Going for a guest posting is a great deal to get backlinks that matters and points to your websites. This way Goole believes that your website is reliable and users can get access to it.
#4 Give your Users a Pleasant Experience
Let me clear your doubt what the search engine has to do here. See, every search engine’s ultimate goal is to give users what they are looking for. With accuracy and quality. Imagine a user searched for the “flats for sale in Hyderabad” and landed upon an X site. But what if that site is taking a fortnight to load? Do you think the user would keep waiting? No!
He just closes that gate and opens another from the search results. Here, the search engine comes to the conclusion that X is a stupid site that did not fulfill the user’s wish. Further, Google bot kick it a step down in its stack that it’s not serving its purpose. In technical terms, it is called the “Bounce Rate.” Check out your bounce rate and if needed make use of the SEO services available across the world.
So, how do you make your visitors stay on the site?
Organize the content in readable mode. Write in short paragraphs or in bullets without side-lining the quality component. Remember,
The more people reading your content = the lower the bounce rate = the higher your rankings.
#5 Get Featured in the Snippet Box
You know the ultimate aim of a search engine, right? To provide the users what they are looking for.
For that reason, businesses and digital marketing analysts find out, filter the effective keywords and fill them up in the content to land in the first page of search engine. And this is where the little snippet box comes into the picture.
Why does it matter in your Digital Marketing for SEO?
Think from an audience point of view. Whenever they search for a particular keyword, which result do you think they would prefer. The very first one in the results or the one that is lurking in the 10th place?
Clearly, the first one! Isn’t it? Upon clicking the link, the website would get visitor and traffic and make Google believe that it is a reliable site.
Run a Google search or whatever search engine you use of your relevant keywords and analyze the search results. Check who has occupied in the snippet box. Make sure you check from end-to-end such as how they organized the content, what kind of images they have stuffed, did they include any testimonial or rating tab etcetera. If you want to outperform than the existing one in this space, you must be more prolific than them. Don’t forget to implement EAT though.
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Good luck!
